Xtremepush·Led product design for a CRM & Loyalty Marketing platform used by brands like DraftKings and William Hill. Over five years I worked closely with the product and leadership teams across Campaigns, Journeys, and Analytics.
Early in the project my focus was on making omni-channel message delivery best in class. Email, SMS, push, in-app, and site messages each had to be solid on their own. Then they had to come together into a holistic experience: one campaign reaching users on any combination of channels, with targeting, scheduling, and reporting unified. Every channel felt like a native part of the same product.
Over time the company found its market in sports betting and gaming, and the product followed. Campaigns gained live triggers from a sports data feed: a goal, a red card, anything happening on the pitch. Marketers could plan against the fixture calendar weeks ahead or react to what was unfolding in real time.
Segmentation tightened around the audience too: football fans, customers who only bet during the Champions League, the ones who hadn't deposited in thirty days. Analytics expanded to match, with funnel breakdowns showing where customers dropped off step by step and recurring reports for the campaigns that ran every weekend.
Xtremepush has since raised over $50M, been recognised by Forrester and G2, and is now one of the leading CRM and loyalty platforms in the sports betting and gaming industry.
