Cofounded a digital agency in Amsterdam and worked with clients including Heineken and Nike.

Hoi, I'm Robin Humphreys, a design engineer living in Amsterdam, designing human-centred AI products.
About
Over the past 4 years my work has focused on adapting frontier AI research to user-friendly products. Ever-growing AI capability invites new design thinking. My approach is grounded in user empathy and a commitment to making products accessible, intuitive, and safe.
Most recently I led design at Humanloop (acq. Anthropic) where we pioneered design patterns for prompt engineering, observability, and evals.
Before that I worked as a design partner for startups at my design studio Heavyweight.
Previous
Cofounded design studio Heavyweight to help early-stage startups. We designed 150+ products that collectively raised over $100M.
Headed design at Humanloop (acq. Anthropic), where I pioneered AI-first design patterns for prompt engineering, observability, and evals.
Now
Cofounding Medivara — AI solutions in healthcare.
Select clients
- Heineken
- Decathlon
- Deichmann
- HumanloopYC S20
- MytosYC S18
- KandaYC W21
- Axiom.aiYC W21
- AerotimeYC W21
- Xtremepush
- Attendar
- Moggie
- Fastis
- Founders
- Pro Parents
- Abbot Kinney's