Pro Parents·Led product design for a workplace wellbeing platform that helps employers support new and expecting parents. Over two years I designed an app for parents and dashboards for their managers and HR — each optimised for its role in the parent journey.
The app adapts to each parent's attributes and stage through extensive personalisation. It holds a trove of research-backed content on working parenthood and gives parents live access to clinical professionals. Every product is designed from the ground up to be inclusive, considering all types of parents equally. Particular care went into flows around loss and the unexpected — handling the hardest moments with empathy.
Since launch, Pro Parents has raised over €10M in funding and onboarded enterprise clients including BDO and Bol.com.
