Led product design for a workplace wellbeing platform that helps employers support new and expecting parents. Over the course of two years I designed an app for parents, dashboards for their managers, and tools for HR. Each optimised for its role in the Parent Journey.
The app adapts to each parent's individual needs through extensive personalisation. It holds a trove of research-backed content on working parenthood and gives parents live access to clinical professionals. Every interaction is designed to be inclusive, treating all kinds of parents equally. We gave the flows around loss and the unexpected more thought than anything else in the app.
Since launch, thousands of parents have used Pro Parents to navigate pregnancy, leave, and the return to work. Along the way the company raised over €10M in funding and onboarded enterprise clients including Alliander, BDO, and Bol.
Really enjoyed our collaboration for years and happy to have Heavyweight's incredible signature on our product.
