Axiom AI·Design for a no-code browser automation tool that lets non-developers build bots to scrape sites, fill forms, click through flows, and shuttle data between web apps. The product was getting traction but design debt was building up in the builder — more step types, more ways to chain them, more for a new user to make sense of on day one. I ran a four-week sprint with the founders to tackle the core experience.

I redesigned the builder around the chain of steps as the main object. Each step has a clear input and output; variables produced upstream show up as coloured chips you can drop into any field downstream. That single move — making data flow visible — turned a lot of "how do I…" questions into things you could see on the canvas.

Alongside the core flow I worked through the step library, the variables system, looping, and the in-page Chrome extension that records what you do on a real site and turns it into editable steps.

What came out of the sprint laid the foundation for the next phase of the product, and a number of the patterns are still in the live app today.

Working with Robin has been fantastic. He has a bird's-eye view of many startup products and their UX challenges — a perspective you don't get from within one company. It was great to see him bring that experience to bear with a collaborative and articulate design process; understanding his thinking, as well as his output, was valuable. What's more, he's hugely likeable and fun to work with. I wouldn't hesitate to recommend him to any startup looking to level up their product design.