Cofounded a digital agency in Amsterdam and worked with clients including Heineken and Nike.

Hoi, I'm Robin Humphreys —
designer and engineer based in Amsterdam, building AI systems that help humans.
About
My work over the past 4 years has focused on adapting frontier AI research to meaningful user experiences.
First came prototyping with nascent GPT models: clumsy, unreliable, and full of promise. It was clear that AI could become the new platform if people had the right tools.
With Humanloop we designed the first playground for large language models, along with foundational tools for prompt engineering and observability — now industry standards.
Now I'm building Medivara, where we're developing AI to transform medical advice.
Background
Cofounded design studio Heavyweight to help early-stage startups. We designed 150+ products that collectively raised over $100M.
Headed design at Humanloop (acq. by Anthropic), where I pioneered AI-first design patterns for prompt engineering, observability, and evals.
Now
Cofounding Medivara — AI solutions in healthcare.
Select clients
- Heineken
- Decathlon
- Deichmann
- HumanloopYC S20
- MytosYC S18
- KandaYC W21
- Axiom.aiYC W21
- AerotimeYC W21
- Xtremepush
- Attendar
- Moggie
- Fastis
- Founders
- Pro Parents
- Abbot Kinney's